I’m a Sydney-based copywriter with 10 years’ experience across advertising, digital marketing, and journalism.
I’ve lived and worked in Australia, Germany, and Denmark. I let the fortunes of sportspeople I’ve never met determine whether I’ve had a good or bad weekend. And, if left unchecked by society, I would happily eat grilled edamame beans, continuously, until the end of time.
When it comes to copy, I reduce the distance between products and people. I’m curious and acutely aware of the factors that spark disengagement. I know that effective storytelling means earning attention every step of the way through relevance, creativity, and (usually) brevity.
Check out my portfolio or get in touch via charlielawry(at)gmail(dot)com.